We all know the prickly problems geeky app developers face when it comes to girls. Although monstrously huge in intellect, you are shy, socially inept and awkward. You have difficulties expressing yourself and your newest best friend is Siri. Yes, iOS Siri. The likelihood of you getting a girlfriend dwindles to the single digits as you move from a quasi-geek to the ultimate geek.
Unless you have Emotional Misattribution all figured out.
People always say there is something about cable cars and love. Jim and his girlfriend, Sophia, ride in a cable car that is, at the moment, hanging and swinging precariously hundreds feet above a canyon. Sophia’s heart rate is higher than usual and she is nervous. The anxiety Sophia feels, now hear me out, can be incorrectly attributed to feelings toward you. That’s emotional misattribution. And if Jim were to get down on his knee and proposes to Sophia at the zenith of her physiological arousal, she might very well accept it. Now you appreciate the connection between cable cars and love.
scary-mazeScary Maze is very effective in terrifying the crap out of users because it forces them to focus intently on the app before a screaming, ugly face suddenly jumps out at them. Source: play.google.com
Now, back to you geeky app developers trying to get a girl to say yes to becoming your girlfriend. Create an app that makes her adrenaline surge and brings out the intense focus in her. Personalize the app for her. Play it together with her. Chances are her brains will misinterpret her dry mouth and rapid heartbeats to the person sitting next to her – you; she’ll think it’s because she likes you!
Even a simple idea like a math challenge app can get one’s adrenaline flowing and cause physiological arousal – and emotional misattribution – in the person playing it together with you. Source: play.google.com
And at the pinnacle of her nail-biting tension, when you see beads of sweat forming on her sensuous lips, ask her to be your girlfriend. She wouldn’t know what hit her and will gasp out a YES.
Beat Your Competitors’ App Downloads And Improve Your Karma At The Same Time
If you have ever thumbed through “The Discipline of Market Leaders”, there are three essential business tactics – innovation (product leadership), operational brilliance (cost leadership) and customer intimacy (service leadership) – your business can execute that will drive your competitors off the deep end. The authors advise you pick just one of the above elements and unearth ways to apply it superbly well while staying competitive in the other two attributes. Only then will you stand out and become the market leader of your domain.
Today, however, you will need to append one more attribute – Social Responsibility Leadership – which is the ability to do good and to do it sincerely well.
Don’t believe in karma? Then it’s time to start having faith in reaping whatever you sow with APPUFACTURE. Times have changed and today’s app consumers are not only concerned with how innovate or how economical or how responsive you are. They are likely to be very critical of you, both as an app developer and as a human being. It doesn’t matter whether you are an individual app developer or an organization. Consumers want to know how socially responsible you are.
30% of The Apptivist Studio’s app revenue is donated to Sea Shepherd, an international non-profit, marine wildlife conservation organization. Source: wallsave.com
Want to stand out among your competition? Then donate part of you app revenue to charity. Or allow users to donate to a charity of their choice.
minke-rescueMinke Rescue by The Apptivist Studio. 30% of its $1.99 download price tag goes to Sea Shepherd. Source: apptiviststudio.com
80% of consumers will switch to you if they deem you charitable, provided the price and quality are competitive. Being socially responsible offers one of the best chances for you to build user loyalty because users like doing business with companies or developers committed to making a positive impact on the world. And donating to charity is an easy way to measure how socially responsible you are.
Users who download your app also feel positive about themselves because they would be associated with an app developer who cares about the world. They will spread the word.
So, yeah, whatever goes around does indeed come around.